EdTech and Market Research
Strategy, Product/Market Fit, Marketing
Higher Ed is tough. We get it. We’ve worked inside institutions, and we’ve worked inside edtech companies. It’s hard both ways. From an external perspective, it is so tough to navigate the complexity of modern institutions, leading to long sales cycles and lots of frustration. And from an internal perspective, how do I know that the vendors I work with are the best, or have MY best interests at heart? Most are just trying to sell me something and move on.
At CBT, we are all about partnerships. We choose carefully who we work with and always stand behind out partners. We have conducted numerous market research studies around product viability for private equity and venture capital, in addition to working with colleges & universities to help vet products and services so that you get exactly what you want within your budget & timeframe. As a CBT trusted partner, count on us to help navigate the fast changing world of edtech and other education products & services.
Specific Services Include:
Market Research
Quantitative and Qualitative Surveys & Focus Groups
Website Audit and Redesign
Product/Market Fit Analysis
Pilot Programming
Lead List Development and Introductions