Riffee, William H.


Dr. Riffee received his BS in Pharmacy from West Virginia University in 1967 and then served as a Clinical Pharmacy Officer with the United States Public Health Service Commissioned Corps in the Division of Hospitals from 1967 until 1970. He received his Ph.D. in pharmacology in 1975 from The Ohio State University with a major research interest in behavioral effects and biochemical mechanisms of central nervous system stimulants.

He continued his research and teaching career in the Division of Pharmacology and Toxicology at the College of Pharmacy, The University of Texas at Austin from 1975 until May, 1996.  During that period, his research interests focused on CNS stimulants and he studied the mechanism by which these agents induce a "reverse tolerance" and thereby elicit the neurochemical basis for "stimulant-induced psychosis".

Since 1990, Dr. Riffee has concentrated his research and teaching efforts in the area of educational technology and its utility in the classroom and online to serve both near and distant sites.  He is known nationally as well as internationally as an innovator in the area of teaching and the use of video (live and streaming) and computer-based presentation technology as well as the use of the computer as a learning tool.  He has also been involved in the design and installation of electronic classrooms providing connectivity for the student with instructors wherever they may be located.  He has worked extensively with business partners who provide hosting technology and streaming video services throughout the world.

June 1, 1996, Dr. Riffee was named Dean and Professor, College of Pharmacy, The University of Florida.  He continued his interest in educational technology as he pursued his work as an administrative officer of the University.  In 2002, Dr. Riffee and the faculty expanded the College’s outreach to add three campuses in Jacksonville, Orlando and St. Petersburg resulting in the admission of more than double the number of students.  This was accomplished through the leverage of the work of the world-class faculty with the use of state-of-the-art technology. Currently, the College has over 1200 first professional degree students.  In addition, the College expanded its post baccalaureate Pharm.D. program and has graduated over 2500 students since 1998.  Dr. Riffee also fostered the development of online masters degree programs in Drug Policy and Regulation, Pharmacoepidemiology, Forensic Sciences and others resulting in a graduate program of over 400 students across the country.  From 2001 until 2006, Dr. Riffee served as Associate Provost for Distance, Continuing and Executive Education for the University, helping to expand the online programs for other Colleges on campus.

Over the years, Dr. Riffee has engaged in work with colleagues around the world discussing ways to extend education to various groups within Europe (Germany and Italy), Africa (South Africa), Asia (China and Thailand), the Middle East (Saudi Arabia and UAE), India and South America (Brazil, Ecuador, Peru).

In 2013, Dr. Riffee began serving as Speaker of the House of the American Pharmacist Association and serves as one of the organization’s Trustees.  The major emphasis of the Association at present is the objective of pursing “provider status” for pharmacists.

Dr. Riffee retired as Dean Emeritus in 2013 and now lives with his wife Judy in the mountains of West Virginia, their home state.