Perlmutter, David D.


Dr. David D. Perlmutter serves as Dean of the College of Media and Communication at Texas Tech University. Previously, he served as Director of the School of Journalism and Mass Communication and a Professor at The University of Iowa. Prior to his work at the UI, he served as Associate Dean for Graduate Studies and Research in the William Allen White School of Journalism and Mass Communications at the University of Kansas. Perlmutter began his academic career at Louisiana State University where he was Area Head for Political Communication in the Manship School of Mass Communication and Senior Fellow in the Reilly Center for Media and Public Affairs. Perlmutter is documentary photographer and author or editor of nine books on political communication and persuasion.  Additionally, he has written several dozen research articles for academic journals as well as more than 200 essays for U.S. and international newspapers and magazines such as

Campaigns & Elections, the Christian Science Monitor, Editor & Publisher, the Los Angeles Times,, the Philadelphia Inquirer, and USA Today.   He writes a regular column, "Career Confidential," for the Chronicle of Higher Education (CHE) and blogs for CHE's "The Conversation."  In 2010, Harvard University Press published his book Promotion & Tenure Confidential: The People, Politics and Philosophy of Career Advancement in Academia. In 2010 he was elected to the Association for Education in Journalism & Mass Communication Standing Committee on Research.

Perlmutter has been interviewed by most major news networks and newspapers, from the New York Times to CNN, ABC, and the Daily Show. He regularly speaks at industry, academic, and government meetings and runs workshops on personal and institutional branding via social media.

Dr. Perlmutter received his B.A. and M.A. from the University of Pennsylvania.  His Ph.D. was earned from the University of Minnesota.